Augmented reality has a lot to offer businesses that work in the food and beverage industry. It can spark customer engagement by educating, entertaining, and showing brand transparency.
Augmented reality not only engages consumers, but also inspires them to see, taste, and experience your product in a new way.
Considering the fact that consumers become more comfortable with tech innovations, some of the food and beverage companies have already found their way to use augmented reality technology.
Different types of businesses that sell beverage use augmented reality in their mobile apps: from alcohol delivery services to bars and restaurants to startups, to alcohol brands and wineries.
Let’s take a deeper look at the cases that reflect an integration of augmented reality technology in the drink sector, to better understand how you can implement this innovative technology to your restaurant, bar or other beverage business.
1. Bar and restaurants start implementing AR
Bars and restaurants can also benefit from augmented reality technology.
By engaging visitors with an interactive augmented reality application, you will definitely attract more people to your bar.
Visitors of Jason Atherton’s City Social restaurant-bar in London can now enjoy a new-level experience with their cocktails. Although the beverage itself remains real, the way it looks is entirely changed by the Mirage augmented reality app.
Mirage AR is an entertainment augmented reality cocktail menu that showcases new possibilities for immersive dining.
The mobile app is designed to enhance the overall cocktail experience and bring a consumer into an immersive “world where great tasting cocktails become interactive art.”
Mirage augmented reality is available for both iOS and Android. The app works by recognizing the mat, which is served on with the chosen City Social’s drink.
To get started, bar visitors have to download the app and then scan mobile camera over a cocktail glass. Once done, the app will fill customer’s screen with colorful displays, frames, and illusions.
Every drink gives a different experience and every single cocktail features a separate artwork: from Banksy to Van Gogh, from Pop Art to Picasso.
2. How can alcohol brands benefit from AR?
A lot of beverage brands have their brand history shown in the museums (e.g., Jan Becher Museum in Prague, Carlsberg museum in Copenhagen, and Absolut Vodka is Ahus, Sweden).
No doubt, a dedicated museum brings unique experiences to your consumers. Although, with augmented reality, you can enable all your viewers to better know your brand without attending any brick-and-mortar museum.
Let’s look at a few examples of alcohol brands that have augmented reality applications.
Absolut released an augmented reality mobile app that takes consumers on a 3D tour to the village of Aushus, where the beverage is produced.
This informational entertaining app allows users to explore the entire process of making vodka: from the wheat fields to the distillery and the bottle they hold.
The company has some successful advertising campaigns, and this one took the brand to a completely new reality.
To get into a 3D tour with the Absolut Truth app, the consumer scans on their mobile phone a specially created neck hanger placed on the bottle. Once done, a small village in Sweden appears on the screen, along with the videos how vodka is being produced on Absolut’s fabric.
Additionally, you can get a free cocktail recipe, which is convenient if you do not have any ideas for booze.
Tequila brand Jose Cuervo
Jose Cuervo has also created an innovative campaign to show its history via augmented reality technology. As a part of a company’s marketing strategy, Jose Cuervo’s informational mobile app turns its tequila bottle into an interactive advertisement.
History in a Bottle with Jose Cuervo’s AR App
“History in a Bottle” is created to tell the brand’s story. Just hover over a bottle, and it will turn into the bar, Cuervo distillery, and even an erupting volcano that enriched the soil for the fruitful agave trees (of which Tequila Cuervo is 100% made).
Ursus Romanian Beer Brand
The largest Romanian home beer brand launched an AR-based mobile app that combines entertaining and navigation features: from 3D animated bear to a guiding pub locator that can take you to the nearest bar serving Ursus.